In my late 30s, I started asking deeper questions about direction, meaning, and what I actually wanted my life and work to be about.

On paper, things made sense. Internally, something felt misaligned.

That led me into a period of reflection and self-inquiry: exploring psychology, patterns of thinking, and what shapes how people make sense of their lives and work.

Over time, that became a deeper practice. Not just understanding ideas, but noticing my own patterns — how I think, respond, manage myself, and relate to systems around me.

That path eventually led me to coaching.

And even there, the work continued — learning how to stay present, listen more clearly, and work with people without trying to impose answers or direction.

Now I work with others in that same space.

I’ve always been a communicator.

I studied communications formally, worked in the field academically, and have used it across every role I’ve held since.

Alongside that, I’ve always been deeply curious about people, culture, psychology, consciousness, and how meaning is formed between them.

I grew up in the 90s with a slightly outsider perspective — more observer than participant — which still shapes how I move through the world today.

I notice patterns. I listen closely. I try to understand what’s happening beneath what’s being said.

My work now focuses on conversations that help people understand what’s shaping them — and where they might want to go next.

I’ve spent over 20 years leading and contributing to large-scale work across brand, communication, design, and organizational strategy.

This has included leading and shaping complex projects inside consulting, technology, and creative environments. Like storytelling at Apple, environmental, Card, and experiential branding at American Express, and reputation and corporate affairs at Booz Allen Hamilton.

A consistent thread has been working on how ideas are translated into movement:

• for teams

• for leadership

• and for external audiences

That experience now informs how I support people in thinking, communicating, and making decisions in complex environments.

Industry Expertise

Government, financial services, consulting, banking, technology, regulation, professional services, hospitality, travel, payments

Teams I have managed

Design, creative, advertising, paid media, reputation, partnerships, communications, production, marketing, events, editorial, film, video, social media, research/insights, analyst relations, public relations, operations, governance, strategy

Disciplines

Organizational culture, operating model design, team accountability, performance management, people development, growth and talent planning, labor utilization, P&L management

→ View my full LinkedIn Profile

Coaching & Leadership Training

• Certified Co-Active Practitioner, Co-Active Training Institute for professional coaching

• ICF Member, International Coaching Federation

• Leadership Excellence Certification, Harvard Executive Learning (senior manager & director levels)

• Executive Presence Certification, Harvard Executive Learning

• Multicultural Leadership & Global Team Dynamics Certification, Hispanic Alliance for Career Enhancement (HACE)

Education

• Master of Science, Communication Design, Syracuse University - SI Newhouse School of Public Communications

• Bachelor of Arts, Communication Studies, Sonoma State University

I write about themes that sit underneath how people experience life.

Mostly focused on:

• identity and how it forms over time

• meaning and what people build their lives around

• spirituality in a grounded, everyday sense of awareness and attention

• culture, systems, and how they shape thinking and behavior

• communication, language, and how meaning gets created or lost

These are ongoing reflections, not conclusions, often shared through writing and longer-form thinking.

→ Read my ideas on Substack